The Book of Ted

EDITORIAL DESIGN | PURE + APPLIED

“A profoundly moving tribute to one of the most admirable coaches of modern times.”
–– ANDREW ROBERTS, Author of Churchill: Walking with Destiny

Olympic medal–winning rower. Olympic and University of Pennsylvania rowing coach. Co-founder of the National Women's Rowing Association. Over his rowing career, Ted A. Nash produced 48 medals in Olympic, World, and Pan American events with 76 crews. But he was never "just a coach”; he was a coach of men. The Book of Ted is a fascinating compilation of motivational, heartfelt, humorous anecdotes from dozens of men and women who were coached or touched by Ted. This full-color, coffee-table book features rarely seen photographs and race plans, letters, and speeches from over the decades. The Book of Ted is by Sean Colgan, who was coached by Ted for fourteen years through Penn and eight national teams and Olympics. Ted's legacy and lessons will resonate with anyone in the rowing community and beyond.
Available on Amazon

Author – Sean Colgan
Editor – Kate Fogarty
Creative Director – Paul Carlos
Graphic Designer – Celine Kim

DESIGN PROCESS

With the Creative Direction from Paul Carlos, I contributed to the early iterations of the layouts, mockups, website design and more. The books consists of ten chapters and over a 100 images where attention to visual clarity, puncuation, and color correction were a top priority. It was so rewarding to be a part of the process from design to print working closely with the editor and printing manufacturers.